Privacy Policy
Privacy Policy
Effective Date: 10/31/2025
Last Updated: 10/31/2025
1. Introduction
Welcome to Xenspire Group, Inc. (“Xenspire,” “TrustLay AI,” “we,” “our,” or “us”), a Delaware C-Corporation headquartered in Marlborough, Massachusetts, USA.
This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, purchase our products, or use our AI-based services, including TrustLay GPT — our verified AI companion for safe and transparent decision-making.
By accessing or using TrustLay AI’s website or services, you agree to this Privacy Policy.
2. Who We Are
Legal Entity: Xenspire Group, Inc.
Registered as: Delaware C-Corporation
Business Address: 11 Apex Dr, Suite #300, Marlborough, MA 01752, USA
Email: contact@xenspire.com
Website: www.TrustLay.ai
Xenspire Group operates the TrustLay AI platform and other technology-driven solutions that promote responsible AI, transparency, and people-first innovation.
3. Information We Collect
We collect information necessary to deliver and improve our services, including:
a. Information You Provide Directly
Name, email address, and contact details
Payment details (processed securely via Stripe)
Account credentials (if applicable)
Feedback, surveys, or communications with our support team
b. Information Collected Automatically
When you interact with our website or apps, we may automatically collect:
Device and browser type
IP address and general location
Usage data such as pages visited and session duration
c. AI Interaction Data
If you use TrustLay GPT, we may temporarily log prompts and responses for:
Verification, truth, and bias scoring
Debugging, model improvement, and transparency metrics
Aggregate, anonymized analytics
We do not sell, trade, or publicly expose any AI interaction data.
4. How We Use Your Information
We use your data to:
Process payments and deliver digital services
Provide early access or pilot participation benefits
Communicate updates, onboarding materials, and member rewards
Improve AI trust analytics, bias detection, and performance
Ensure platform compliance and safety
Support our nonprofit People-First AI Foundation, which promotes AI literacy and responsible innovation
5. Legal Basis for Processing (GDPR)
If you are located in the EEA, we rely on the following legal bases for processing:
Consent — for marketing or beta participation
Contractual necessity — to deliver the services you requested
Legitimate interest — for product improvement and fraud prevention
Legal obligation — for tax, compliance, or security reasons
6. Data Sharing and Disclosure
We share your information only as necessary to operate our services:
Service Providers: Stripe (payment processing), hosting, analytics, and communication partners — all bound by data-protection agreements
Legal Authorities: If required by law, regulation, or valid legal request
Business Transfers: In case of merger, acquisition, or asset sale, under strict confidentiality
We never sell personal or AI interaction data to third parties.
7. Data Storage and Retention
Data is stored on secure, encrypted servers located in the United States.
We retain personal and transactional data only as long as necessary for service delivery, compliance, or customer support.
AI interaction data is typically anonymized or deleted within 30–90 days after processing.
8. Your Rights
Depending on your jurisdiction, you may have rights to:
Access, correct, or delete your personal data
Withdraw consent at any time
Request data portability
Object to processing or lodge a complaint with your local authority
To exercise these rights, contact contact@xenspire.com.
9. Cookies and Tracking
We use cookies to improve functionality, analytics, and user experience.
You can disable cookies in your browser settings, though some features may not function optimally.
10. Data Security
We employ industry-standard encryption, firewalls, and restricted access protocols to protect all personal and AI data.
While no online system is completely immune, we continuously monitor and upgrade our security posture.
11. Children’s Privacy
Our services are not intended for individuals under 16 years old.
We do not knowingly collect or store data from minors.
12. International Data Transfers
If you access our services from outside the United States, please note that your data may be transferred to and processed in the U.S.
We apply reasonable safeguards to ensure adequate data protection consistent with international standards.
13. Policy Updates
We may update this Privacy Policy periodically to reflect changes in technology, regulations, or business operations.
All revisions will be posted here with a new “Last Updated” date.
14. Governing Law
This Privacy Policy and all data-related activities are governed by the laws of the State of Delaware, USA, without regard to conflict-of-law principles.
15. Contact Us
Xenspire Group, Inc.
11 Apex Dr, Suite #300
Marlborough, MA 01752, USA
Email: contact@xenspire.com
Website: www.TrustLay.ai
At TrustLay AI, transparency builds trust — and we start by living it.
Every verified answer begins with human accountability.